Getting to business. From seed to fork.


Nairobi, Kenya
Agribusiness, Agritech

Agrifood entrepreneurship is the biggest opportunity in Africa today.

Before the coronavirus, we liked to say agribusiness is a trillion-dollar opportunity. Now, everyone on the planet understands that agribusiness truly is a critical industry.

Agriculture and food are essential for human life.

It doesn’t matter what happens, we must find ways to grow nutritious food and get it to the people who need it.
Generation Africa wants to #GrowEntrepreneurs and #TransformFood to build resilience, improve food security, and support small and medium businesses in Africa.

We want YOU to be a part of our GoGettaz community of agripreneurs. 

When you join, you can: Enter the US$50,000 GoGettaz Agripreneur Prize Competition!

Two entrepreneurs, one woman, and one man will each win 50,000 US Dollars for the most innovative and scalable agrifood business ventures.

Get inspired! Share stories of innovation and impact by fellow pioneers.

Connect! Tap into support, funds and networks that accelerate your business.

Learn! Access training and mentors that help fulfil your potential.

Grow! Promote your business to investors, clients and partners. You will benefit online support to launch and grow your business.

It’ll be great to have you on board. Join the movement!
Sign up now

Our Partners

In 2019, Norwegian crop nutrition company, Yara International, and leading African telecommunications group, Econet, co-catalyzed Generation Africa.

This year our world is very different. We are fighting a global pandemic. The coronavirus is teaching us all that we cannot stand alone. We must work together.

In 2020 we are proud to bring on board inspirational co-founders to grow Generation Africa and strengthen the GoGettaz ecosystem.

The Alliance for a Green Revolution in Africa strives to grow agriculture on the continent to feed Africa and the world.

Corteva Agriscience harnesses cutting edge science to build flourishing farms.

The Southern African Confederation of Agricultural Unions represents the common interest of regional farmers.

The Syngenta Foundation for Sustainable Agriculture links small-holder farmers to Agri services, insurance, and quality seeds.

Together we are building an ecosystem that supports Africa’s bold agripreneurs as they go from idea to full-scale businesses.

gogettaz organizers




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