Phronesis Foods Nigeria Limited Healthy foods, healthy family

Phronesis Foods Nigeria Limited

Phronesis Foods Nigeria Limited

PROBLEMS –
1. We discovered that Ukwa (African Breadfruit) is not readily available as it is only accessed during a particular season
2. Feedback from customers revealed that some vendors are processing Ukwa inorganically
3. We realized that many consumers are not aware of Ukwa nutritional benefits
4. We also discovered lapses in food safety via distributions

SOLUTIONS –
1. We designed a 3-tier storage process that ensures we have Ukwa available in all seasons
2. I leveraged my Mother’s over 30 years of experience in Ukwa processing to design a zero-chemical process that cuts out customers’ complaints of buying inorganically processed Ukwa.
3. We built an online presence – website, social media presence and leveraged them to educate customers about Ukwa and the nutritional benefits.
4. Leveraging the nutritional benefits, we created new food product lines from Ukwa like Ukwa Poundo, Ukwa Cereal, Ukwa Snack, Ukwa flour.
4. We designed a Blockchain platform that monitors our processes.

StageGrowth stage EST October 2016
SectorsAgribusiness, Food production, Wholesale
LocationNigeria
MarketsAustralia, Nigeria, United Kingdom, United States of America
Customer modelB2B, B2B2B, B2B2C, B2C
ContactLogin to view details
Social media

Articles