For Consumer Packaged Goods (CPG) brands, getting their product samples into the hands of potential customers is super important. With more and more consumers staying indoors, many of the channels they have relied heavily on for awareness and trials, like experiential marketing and in-store sampling, are taking a direct hit. In the face of diminishing opportunities for product sampling at physical retail points, brands are struggling to figure out how to get their products into consumers’ hands for trial.

Rather than handing out product samples in-store, Hazina enables brands to target consumers online and deliver the product sample directly to their doorstep, allowing these consumers to physically experience the brand from the comfort (and safety) of their own home.