Waruwa is a multi-channel online platform that seeks to transform the horticultural chains in Latin America, promoting agro-ecology. It started as a B2B online platform, which connected small fruit and vegetable producers with hundreds of restaurants. But the pandemic forced us to diversify our channels, and we created two new segments.
The first is POP, a social e-commerce that connects peasant production with popular neighborhoods, in which women who are leaders in their communities operate as last-mile distribution agents. This model allows us to lower the cost of delivery and transaction related to e-commerce. The second is our online-presential B2C channel, which connects physical stores to our platform. It is our retail channel, which also allows us to make home deliveries of our products in less than an hour. We will open three stores for the public in July, which will be connected to our hidden wineries.