The Company is solving the problem of food prices. The cost of food in Sub-Saharan Africa (Tanzania in particular) is so high with 50% of the Consumer Disposable Income being spent on food alone! The reason for high food cost is market fragmentation and poor logistics for transportation of perishable crops from the farmers to the vendors in towns hence leading to excessive food waste (About 40% to 50% of food is lost during harvest to the point of consumption)
Wadonge registers vendors using nitumesokoni platform, hence aggregates demand for fruits and vegetables. We then link these vendors with thousands of smallholder farmers in rural areas, providing aggregate supply and reliable market for their fresh produce. By doing so, we reduce the number of intermediaries, provide structured market access and ensure farmers earn more while consumers pay less.