At UTU we believe in a more human-friendly internet. We are pioneering digital models of trust built around human beings and how we naturally trust. UTU’s vision is to become the trust infrastructure of the entire internet, replacing anonymous star ratings, reviews, and scores as the de facto trust mechanisms of digital commerce. We do this in service of our mission to protect data and privacy as we help make the internet a safer, more trusted place to gather, share, work, and trade.
UTU’s core innovations are in the fields of machine learning, artificial intelligence to build individualized, contextually aware models of human trust. We serve up this intelligence as Trust Infrastructure as a Service (TIaaS) to mobile/online platforms and marketplaces around the world whose users face any type of risk in their transactions – emotional risk, financial risk, business risk, or personal/physical risk. UTU’s trust infrastructure helps reduce user fear and risk perception to drive all key platform metrics. We are building a proprietary blockchain protocol (atop our investor AETERNITY’s blockchain) to ensure total user ownership and control over data, the elimination of ratings and review fraud, and to monetize the building of trust.