UTU is an Artificial Intelligence (AI)-powered recommendations engine, based on a real human model of trust, and a blockchain protocol that helps us deliver our Trust Infrastructure as a Service (TIaaS). Disrupting current rating, review, and scoring systems used across the web, UTU does not try to prescribe trust between individuals but rather to describe, in human terms – why a consumer and a service provider may trust each other based on their individual relationships, past experiences, and various contextual factors.
UTU provides our trust infrastructure to traditional sharing economy/eCommerce marketplaces via API, while employing a suite of smart contracts and oracles to support decentralized applications. Our trust infrastructure drives all key marketplace metrics including conversion, satisfaction, retention, and viral acquisition.
Our trust infrastructure has demonstrated strong returns for the taxi app sector in Nairobi, Kenya, on the strength of which we’re franchising our mobility app technology (maramoja) around Africa, all employing our trust engine. UTU-powered mobility apps are now launching across Africa.