TruLuv Granola Natural snacks energizing folks on-the-go with flavors of Ethiopia

Founded in 2016, TruLuv Granola produces and distributes premium, all-natural granola snacks to fuel health-conscious folks on-the-go in Ethiopia. Our vision is to create Africa’s favorite healthy snack food producer, sustainably sourced and crafted by Ethiopian women.

Currently we produce high quality, premium products and sell directly to retailers and hotels in Ethiopia.

Between the growing health and wellness trends globally, growing tourism, and middle class growth in many African markets, the health food market will continue to grow.

To scale and tap into this opportunity, we will increase our production capacity and target new markets within Ethiopia and in export markets.

We do this while striving to source all ingredients sustainably, creating employment opportunities for and employing majority women, and investing in their development to manage and lead the business.

StageGrowth stage EST December 2016
SectorsFood and beverage, Food production
LocationAddis Ababa, Ethiopia
Customer modelB2B2C
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