Trancery is a transit grocery outlet. It is an improved version of a South African peddler. The transit outlet enables grocery shopping in front of every township home. Shoppers can alert the outlet whenever they want to shop, and they can order items which are not immediately available on the outlet and do online shopping. Trancery also allows township residents who do/don’t have internet access to use the transit outlet to shop online.
The South African township market is dominated by the informal sector. The current form of convenient shopping; it’s a spaza nearby for top up occasions, peddlers walking in front of every home selling multiple products. Instead of creating something new, Trancery decided to improve and combine the spaza shop’s convenient location, a peddler’s mobility and offer products that are meant for top up occasions by forming an Omnichannel service that’s based on the township market’s existing shopping habit.