The Color Book is an app that seeks to facilitate the transition to more sustainable lifestyles by connecting people who want to act, with green companies and with conservation organizations. The user enters the app, measures their carbon and water footprint and begins to take effective action, which not only reduces their footprint in real time, but also adds points which can be redeemed for incredible rewards. In a single space, a person can join global campaigns of dissemination, donate to conservation, buy sustainable products, volunteer and change habits. The app is free and our business model consists of five different pillars. Commissions on transactions made within the platform (donations and rewards), advertising of companies and organizations (promotion of products and sponsorship of shares), and creation of business and institutional groups.
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