The AR Initiative Serving the African Startup Ecosystem

The AR Initiative is a women-owned product consultancy firm that specialises in sustainability reporting. We help build environmentally, socially and economically responsible companies in emerging markets. We provide sustainability strategy, measurement and reporting services to startups, venture capitals and accelerators in Africa to hedge their sustainability risks, identify opportunities and ensure that their startups have minimal negative impacts. We are a B2B2C organisation that is driving sustainability measurement in startups, and venture capitals and working on a bridge for climate-related startups to access green finance funds.