The chaotic agricultural supply chain results in farmers being short changed by brokers, 50% post-harvest wastage, and USD30 billion lost by Africa smallholder farmers resulting in overpriced farm produce
Create online Agriculture platform to directly connect farmers to informal green grocers. By digitizing Agriculture value chain we cut wastage, offer farmers better pricing and deliver fresh affordable products to informal green grocers.
Our target customer is informal green grocers, eateries and in Nairobi alone we have more than 80,000 who on daily average purchase KES5,000 (USD50). In Kenya alone we have atleast 170,000 smallholder farmers.