Success Minds Business Solutions is a honey processing firm in Yola Nigeria. The firm was incorporated in 2012 but commenced operations in 2017. Our product is for Nigerians who want unadulterated honey. We source our product directly from beekeepers to ensure we supply consumers 100% natural honey. We package them in different sizes of containers; ranging from 100 cl to 20 liters. With this we meet our customers’ buying capacities; also sell more and maximize profit. We use different social media platforms to advertise our products to customers by targeting the Nigerian populace. In 2018 we made a gross income of ₦13, 565,000 from 9,236 liters of honey we sold; our net profit was ₦5, 287, 000 and we reached the breakeven point. We have a strong management team & advisory board.
At present we have a customer base of 11,637 across Nigeria who buy honey from us regularly and we plan to aggressively build it more, through social media advertisements, bulk SMS, email marketing and referral sales.
Market research has shown that an increasing number of consumers in Nigeria are interested in natural honey. The report has also shown that Nigeria spends over two billion US Dollars importing honey from China annually and the amount of honey consumed in Nigeria is about 400,000 tonnes annually.