SASA Solutions Digitizing and transacting with the underserved sector of the market.

SASA’s platform allows organisations to leverage appropriate mobile channels to engage, understand and transact with under-served sectors of the market

SASA’s platform is unique in that, in addition to leveraging smartphone channels (Apps), SASA has developed sophisticated USSD, WhatsApp and SMS tools. These allow organisations to dynamically manage engagement (reach), transactions and products with non-smartphone based customers in a cost-effective manner. Combined with real-time profiling, a robust financial back-end and automatic nudges, these simple processes can meaningfully shape customer behaviour.

The financial product management origins of SASA, combined with the CRM and integration modules allow SASA to cost effectively provide reach, and dynamically manage a broad range of products in culturally diverse emerging market contexts.