Pure and Just Company Limited Catalysing African Potential through Climate-Smart Agribusiness

We are an aspiring zero-waste, youth-powered agro-processing company that transforms fresh fruit from farmers into all-natural, dried fruit snack products, under our flagship brand Yvaya Farm. Our work stimulates economic growth by enhancing an under-developed local value-added agribusiness sector. We raise the incomes of farming communities to enhance their financial capacity to access food and healthcare. Additionally, we create an economic incentive in agriculture and in industry for positive climate action that facilitates sustainable farming techniques and focuses on increasing the resilience of crops to a changing environment.

We believe our straightforward, youth-driven agribusiness model can be replicated across sub-Saharan Africa to financially empower individuals and communities, positively inform agricultural practices, and demonstrate on the world stage African creative and operational capacity.