Onibata mall is addressing the problem of no platform to access various Nigeria footwear brands at once. The Nigeria footwear industry is increasing and expanding daily in terms of production capacity and market acceptability, however most of these competent brands have low recognition by their desired audience both locally and globally. This is the problem Onibata mall aims at solving and the best time to solve it is now because the Nigerian footwear industry is still an untapped market in the global scene and Africa generally, whoever tap it first taps the best benefit. E-commerce is gradually becoming the order of the day when it comes to purchasing of handmade or handcrafted products due to low or no access to the manufacturers, people go extramile to access quality and genuine handcrafted products, this is making it difficult for manufacturers (MSMEs) which are the backbone of every growing and developed economy to scale effectively.
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