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Cover image of NEHASA QUALITY PRODUCTS, Food and beverage venture on VC4A

The owner noticed the need of new soft drinks product in the market that was locally made to specially provide soft drink with the local taste of tamarind which is also healthier compared to the existing imported products in the market. In addition to that, the owner is also competent in the tamarind processing and juice production.
The business produces two variants of soft drinks which are the tamarind with sugar and tamarind with honey. Decided to approach the Tanzania Bureau of Standards (TBS) to seek legal approval for the product to be introduced to the national wide market. The products were approved by TBS six months after.The most unique feature about this business is the incorporation of healthier variant of soft drink TAMARIND JUICE WITH HONEY which aims at providing consumers with a drink that includes honey instead of sugar as a sweetening ingredient. The product focuses on individuals whom due to self-health awareness or disease-related reasons do not prefer sugar.

Sectors Food and beverage
Location Tanzania
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