NAYAMAX is a startup dedicated to supporting SMEs and entrepreneurs in their transition to e-commerce in Africa, by enabling them to easily create and manage their stores without technical skills. Its E-commerce Connect initiative brings together industry players to solve challenges specific to the African market, such as addressing systems and secure payments. By capitalizing on the growth of e-commerce in Africa and providing ongoing support to entrepreneurs, NAYAMAX is positioning itself as a key player in helping the continent fully exploit the potential of e-commerce.