Moja Ride Mobility as a Service for Emerging Markets

Moja Ride

Moja Ride

Moja Ride provides consumers with a free virtual and physical prepaid Visa card so they can easily pay for everyday expenses starting with transportation. Merchants such as taxi and minibus drivers are provided with a mobile App and/or contactless card readers with easy to use interface to accept payment from the physical card and virtual card via QR. We have rolled out a pilot that now has 8000 users and 1200 drivers. We process about 800-1300 fare transactions per day. Our solution has potential because Mobile money services have been very successful in Cote d’Ivoire and created the awareness needed for our proximity payment solution to succeed. Our limited pilot has reached customer engagement as high as 60 transactions per month.
We are now a finalist of the Ecobank Fintech challenge 2020 which gives us an opportunity to partner with Ecobank in 33 countries across Africa and develop new products such as Digital Bank account, loan, money transfer and Insurance.

StageStartup stage EST August 2017
SectorsFintech, Public transport
LocationAbidjan, Côte d'Ivoire
MarketsCôte d'Ivoire
Customer modelB2B2C
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