Live Now App Embedded finance meets Financial Wellness

Over 31 million Britons lack Wills, contributing to £73 billion in unclaimed estates due to inaccessible and complex estate planning processes, leaving families vulnerable and financial institutions disconnected from key opportunities. The Live Now App addresses this by offering free digital Will’s and subscription-based tools, including Basic (£10/month) for advanced asset tracking and beneficiary collaboration, and Premium (£30/month) for features like posthumous journals and media. Additionally, the app monetises through data-driven referrals, leveraging asset and beneficiary information to connect users with tailored financial products such as loans, advisory services, and funeral plans. With scalable subscription revenue, embedded finance integrations, and a £2-3 billion UK market opportunity, Live Now bridges the gap between financial wellness and legacy planning, delivering value for individuals, beneficiaries, and partners alike.