Équipe Lily Care is led by Shams Raifd, a clinical pharmacist and certified skincare formulator with a strong background in research, natural extraction, and pharmaceutical product development. As founder and CEO, she combines scientific expertise with a passion for solving real dermatological challenges. She is supported by a dedicated partner and investor, providing financial backing and business guidance, and a creative team that includes a product photographer and content editor, ensuring the brand’s visual identity remains elegant, modern, and aligned with medical credibility. Together, the team blends science, strategy, and storytelling — delivering skincare that’s both clinically effective and visually compelling.