Market size: Majority of FMCG purchases in Africa, €320 billion/ year, are conducted at kiosks.
Problem: Kiosks face informal market issues: Fragmented, Operating offline, and Financially excluded. Resulting in high purchase prices and operational costs.
USP: First franchise platform for kiosks in Africa: lower purchase prices, tech-enabled with POS system, online with Franchisee App: access to sales & inventory data, automatic procurement, fully serviced, access to finance. Resulting in lower operational costs & purchase prices.
Track record: 30 franchisees in Nairobi. Franchisees increased revenue by 40%+ and profit by 50% +.
Competitive advantage: first to market, exclusivity: franchisees obligated to buy 100% of products from Koala, asset-light, low start-up cost for kiosks, access to 500+ SKU.
Planning: In pre-seed 2022, we have raised €200K. In the seed round of March 2023, we want to raise €1.2 M.