We manufacture nutritious fruits-infused biscuits using locally sourced raw materials particularly from smallholder farmers. Our biscuits are preferably used as energizers. We are based in Morogoro, Tanzania.
We have targeted 45,000,000 young population in East Africa with a median age of around 18 years. Studied show that young people snack more than old people thus making the market opportunity relatively big. Moreover, our biscuits are made to cover the nutrient needs of children. This magnifies the market opportunity even more. We target children as our principal consumer segment and youth as our second important segment. We reach these consumers through our networks of distributors and retail shops.
We currently sell our products to more than 60 retail shops most of them located in Morogoro, Arusha, Kilimanjaro, and Dar-es Salaam. Our single largest retailer is Game Supermarket in Dar es Salaam and we in 2020/2021 awe have generated $9,000.