Idunu Keep up with demand

Idunu is a mobile first, source-to-pay platform for fresh produce procurement used by hundreds of food retailers in the most fragmented parts of Africa.

It features a range of procurement tools built into one unified system, eliminating the need for separate end-to-end traditional processes from the farm to shelf.

By going to the grass-root level of trading, we supply fruits and vegetables to retail outlets within hours or mere days from harvest.

With just few clicks, they can:
1: Place, change and process orders online from anywhere at farm prices.
2: Pay instantly online or pay later within 24 to 48hrs – with up to $400 credit guarantee.
3: Receive mobile alerts: sms reorder reminder, market information, food safety compliance tips and analyze monthly spend.

We work very closely with small farm owners and deploy technology and data science for sourcing, pricing intelligence, payment and collections in more than 150 farming communities in Nigeria.