We are a forward integrated farmer-to-consumer network.
We will increase farmer’s income by 1.5-2.0x and deliver 50% fresher agri produce to consumers by enabling farmers to play the role of processor, packer and retailer, cutting the farm to home transit time by 50%, and introducing shelf-life preservation technology in farms and logistics.
What is the opportunity in front of us?
India has an exceedingly large grocery market of 600 B$, out of which Fruits and Vegetables (F&V) account for 120 B$. Online grocery buying behavior is shifting rapidly and has already reached a 3 B$ mark (where F&V is 450 M$) in 2020 and is poised to grow to 18.2 B$ within 5 years. We are targeting a substantial share in the 450 M$ online F&V business, while contributing to the growth of the overall pie’s size.