Équipe Gordon Meta is a logistics operator with hands-on experience spanning sales, sourcing, dispatch, fleet operations, and business leadership. Unlike founders who approach logistics from theory, Gordon has built his expertise by working across every critical layer of the supply chain. His career began at Sendy, where he progressed through commercial and operations functions driving client acquisition, building transporter networks, managing real-time dispatch, and ensuring service delivery across Kenya. This operational foundation gave him first-hand insight into the inefficiencies that continue to challenge freight and last-mile logistics across Africa. He later led operations at Dafric, overseeing logistics operations, process optimization, performance management, and P&L execution. At Little App Kenya, he managed logistics operations across seven African markets, gaining experience in scaling technology-enabled mobility and delivery platforms across diverse operating environmen