
Problem: Africa’s 60% unbanked population faces predatory credit traps (e.g., high-interest BNPL) and stagnant income, while merchants lose 70% of sales to cart abandonment and costly customer acquisition (CAC).
Solution: FlexPay’s Africa-first merchant-embedded Save Now, Buy Later (SNBL) wallets make essentials afford,able for underserved consumers and empower merchants. Users save incrementally in interest-free “wallets” tied to partner brands (e.g., Jumia,, clinics), unlocking purchases without debt. Merchants embed FlexPay at checkout, boosting conversions by 50% and retention by 30%, while slashing CAC via seamless, low-cost onboarding.
Impact & Traction: 300,000+ consumers (55% women) now access household essencials,healthcare, education, and SME tools debt-free. Partner merchants report 21% sales growth and 25% repeat buyers, with CAC reduced by 15%. Processed $16M+ in savings-driven transactions (GMV) in 2024 from partnered with 1200 partner merchants.
Sectors | Fintech, Online payment processing |
Location | Ruiru, Kenya |
Stage | Sign in to view details |
Markets | Sign in to view details |
Customer model | Sign in to view details |
Revenue | Sign in to view details |
Supported by | |
Contact | Sign in to view details |
Social media |
Articles

2022 Inclusive Fintech 50 insights released
The Center for Financial Inclusion (CFI) has published insights from the 2022 Inclusive Fintech 50 competition that identifies promising, early-stage fintechs driving financial inclusion… read more

Largest gathering of investors convene at 8th Africa Early Stage Investor Summit
Momentum and capital behind an Africa tech revolution. Investors at the 8th Africa Early Stage Investor Summit celebrated record-breaking deal-making on the continent surpassing… read more