Most Non Communicable Diseases have since been linked to diet, these include diabetes, cancer and hypertension. Consumers are becoming more health conscious when making choices on what to eat. In addition, food allergies are becoming a health burden not only in Western countries but in African countries as well. Eny’s Treats specialises in the manufacturing of snacks which are seed based; sweetened with natural and unrefined sweeteners; gluten and nut free for the upmarket urban health-conscious consumers including those with nut allergies and gluten intolerance. These snacks are a range of seed bars, balls, trail mix and seed butter. They are made to be as natural as possible. Customers are reached through food fairs, shops, pharmacies, gyms and social media. Most of the raw ingredients such as sesame seed, honey and dried fruits are sourced locally from small scale producers in the driest parts of the country.