Farmz2U Helping farmers farm better with tailored expertise and market access


We aim to replicate the success achieved through tests of our prototype on a larger scale. Across 660 Nigerian farmers, we recorded an increase of 20% in output yields through automated workflows on our SaaS platform. In addition, we reduced farm waste by 38% and increased income through by a $150 annual average. Higher product output and income earned ensures food security for the local community and economic empowerment for farmers. The traction from our user tests supports our user growth and commercial engagements. For instance, we are working with the FADAMA World Bank project to support its 45,000 farmers with our digital solution. Similarly, Farmz2U is supporting the UNDP’s pilot project, [email protected], which seeks to support Kenyan farmers with digital solutions.

We also aim to ensure a fairer distribution of agricultural resources across all farmers, irrespective of gender or tribe. Our users’ diversity is currently monitored through our user onboarding process and we use women and youth empowerment groups to increase inclusion of disadvantaged groups. Our partnership with local Universities; UniUyo, UI and LAUTECH, also supports youth engagement and thus user growth. The impact of these engagements include education and employment. For instance, improved technical skills through interaction on the platform and 200,000 direct and 1,000,000 indirect jobs by 2025 (growth target). In addition, our use of APIs to integrate agricultural services strengthens the ecosystem. For instance, the integration of AFEX, an agricultural commodities buyer, on our platform supports a seamless sales experience for both the farmer and buyer.

Success for us at Farmz2U is our ability to; increase the value of production for smallholder farmers while minimizing the threat of pests, weeds and diseases. With the former, our 2025 target is to increase crop yields (initially; cassava, cocoa, maize, rice, wheat, sorghum and soya beans) from 33% of global yields (current levels) to 85% of global yields. With the latter, we aim to reduce farm waste to 20% by 2025. Our impact in achieving these targets is measured internally using quantitative and qualitative measures across; economic, environmental and social targets. We use the SMART criteria for our KPIs which are monitored monthly and reviewed quarterly to track our success rate and update our strategy accordingly, (Q2 2020 targets;

Sustainable development goals

  1. 2.3
    By 2030, double the agricultural productivity and incomes of small-scale food producers, in particular women, indigenous peoples, family farmers, pastoralists and fishers, including through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment
  1. 12.1
    Implement the 10-year framework of programmes on sustainable consumption and production, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries
  2. 12.3
    By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses
  3. 12.5
    By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse
  4. 12.8
    By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature
  5. 12.a
    Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production