Farm Fresh is an online food store and delivery service selling fresh locally grown fruits and vegetables

Farm Fresh has identified several objectives for the business:
1. Become a leading supplier of fresh vegetables and fruits industry.
2. Reach the point of sustainable profitability.
3. Enjoy work while making a good living.

It is FARM FRESH’s mission to become the leading provider of fresh vegetables and fruits in The Gambia. This will be accomplished by providing quality vegetable and fruits fair prices while exceeding customer’s expectations.

This exciting innovation, the first of its kind in The Gambia is the country’s first online real-time shopping and delivery website portal.

Users of the website will also be able to gain loyalty points as they shop. The more you shop the more points gained and these can be redeemed later in the form of any Farm Fresh product of equivalent value.

The proprietor of Farm Fresh has formed partnerships with farmers across the country to bridge the transportation gap they normally face. A constant purchase of vegetables and fruits from the farmers means that the produce is collected fresh from their farms weekly.

Stage Growth stage EST February 2013
Sectors Agribusiness, E-commerce
Location Gambia
Markets Gambia
Customer model B2B, B2C
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