Deevabits Kenya Ltd Healthy and nutritious meat alternatives

Deevabits Kenya Ltd

Deevabits Kenya Ltd

Malnutrition rates in Kenya are at 34% and according to WHO, 25% of hospital admissions in Kenya are a result of cardiovascular diseases. Red meat has been blamed to cause cardiovascular heart disease problems, cancers, diabetes and obesity. Rabbit meat is recommended by experts as it has a high percentage of digestible protein and is the lowest in cholesterol and calories. However, rabbit meat is expensive and inaccessible for most people.

About 7 million Kenyans are subsistence smallholder farmers living below $2 a day. Population growth has led to a decline of arable land. Maize is the staple food crop and routinely fails due to low, uncertain, and poorly distributed rainfall. These farmers need a new innovation with market linkages.

Deevabits solves the dual problem through commercial production and processing of rabbit meat. Deevabits contracts rabbit farmers providing a ready market. Deevabits distributes rabbit meat through supermarkets, butcheries and home deliveries.

StageGrowth stage EST August 2012
SectorsAgribusiness, Animal farming, Food production, Retail and wholesale
LocationNairobi, Kenya
MarketsKenya
Customer modelB2B, B2B2C, B2C
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