Malnutrition rates in Kenya are at 34% and according to WHO, 25% of hospital admissions in Kenya are a result of cardiovascular diseases. Red meat has been blamed to cause cardiovascular heart disease problems, cancers, diabetes and obesity. Rabbit meat is recommended by experts as it has a high percentage of digestible protein and is the lowest in cholesterol and calories. However, rabbit meat is expensive and inaccessible for most people.
About 7 million Kenyans are subsistence smallholder farmers living below $2 a day. Population growth has led to a decline of arable land. Maize is the staple food crop and routinely fails due to low, uncertain, and poorly distributed rainfall. These farmers need a new innovation with market linkages.
Deevabits solves the dual problem through commercial production and processing of rabbit meat. Deevabits contracts rabbit farmers providing a ready market. Deevabits distributes rabbit meat through supermarkets, butcheries and home deliveries.