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Dedo Foods Hassle Free Fresheness

Two problems that my target customer faces are one, lack of consistent and convenient access to fresh healthy vegetables at a cheap rate. Secondly, time to prepare the vegetables when sourced, in a healthy manner.
To solve the first problem our business started farming legumes and traditional mboga and delivered them to directly to our customers homes fresh from the farm.
We later realized that our customers were mostly busy working women usually engaged in 9-5 jobs with little time to prepare and store their legumes and vegetables. As a value add we started preparing the vegetables for them. With this value add we were able to acheive with great success in terms sales.
Our sales have been 100% online mainly through our Facebook page Mami’s Kitchen and whatssup. Client referral has also been excellent.
Through our busines model we have also been able to source the vegetables from our neighbouring farmers thus eliminating exploitative middlemen.

Sectors Crop farming, Food and beverage
Location Nairobi, Kenya
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