Developed by Catwalk Creatives Nigeria Limited with registered trademark Oyoyo, the app is a digital ecosystem and marketplace enabling artisan tailors, weavers and fashion designers to connect with customers nationally and around the world. With Oyoyo, a fashion designer/tailor is able to create seasonal or style driven “look books” as well as promote their specialisms, skills and promote their signature designs. Building on the heritage of the African fashion and traditional textile industry, the app opens up the market, removing barriers to growth, building a strong online presence and expanding their commercial opportunities. In addition, the intuitive “measurement management” feature allows fashion designers to take, store and manage measurements of clients, which helps to improve productivity and levels of quality. Clients, or the “Oyoyo fashionistas” as the app terms them, can search, like, comment and follow individual artisans and designers as well as connect/chat with them
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