Équipe Briki is led by Nicolás Duarte Jaraba, a product-first founder with deep experience in digital platforms, financial UX, and AI-driven interfaces. Before founding Briki, Nicolás worked on building intuitive tech products tailored to Latin American audiences, where complexity and lack of trust often limit user adoption. With a background that bridges design, product, and growth, Nicolás is obsessed with solving user pain through simple, scalable technology — and now he’s focused on making insurance accessible, understandable, and personalized through AI. Backing him is Fernando León, a seasoned entrepreneur with a successful track record building and exiting tech companies. While not a full-time founder, Fernando has acted as Briki’s earliest believer, providing critical support from day one: funding the first team out of his own pocket, guiding strategic decisions, and helping shape ou