Bovic is connecting manufacturers, wholesalers, buyers, and sellers to trade through our online e-commerce marketplace platform. In addition, we also have a physical store to showcase the best selling products and top-rated products. We believe that this omnichannel approach builds trust and ensures convenience for clients. We also offer logistics and payment gateways to ensure a smooth sales process.
Our first focus market is Kenya and we hope to expand regionally in the future. Kenya has over 20 million internet users who are potential clients for our marketplace. The e-commerce sector in Kenya is estimated to be worth $5 billion in the short term. The online and offline market total addressable market is over $50. billion.