Fashion Frontier Challenge – 2022

At Tommy Hilfiger, we are working towards a more circular, inclusive future of fashion, where we Waste Nothing and Welcome All.  We believe that inclusion & diversity should not be a topic we simply learn about, but a foundation on which we build our business. As part of this vision, we launched the Tommy Hilfiger Fashion Frontier Challenge, a global program to find and support the new ideas that are making the fashion landscape more inclusive.

Are you an entrepreneur who is interested in applying for our fourth edition, or know someone who is? It’s your chance to apply now!

Eligibility criteria

The global Tommy Hilfiger Fashion Frontier Challenge is an opportunity for entrepreneurial startup and scale-up stage businesses that are developing solutions that have a positive social impact on the fashion value chain.

Startup: Your business is in the early stages, yet to reach product-market fit, experimenting with customer segmentation and working toward overall positive contribution margin. Your company has made some revenue.

Scale-up: Your business has a validated product with product-market fit, clear and sustainable unit economics (outlook), and is in growth mode. Your company has made revenue for at least a year.

The Journey

Over a multi-stage process, applicants will be narrowed down to six finalists who will be invited to develop their project plans virtually with the support of dedicated Tommy Hilfiger and external subject-matter experts. With training from an experienced pitch coach, finalists will present their final concept at the global Tommy Hilfiger Fashion Frontier Challenge final event.

CALL TO ACTION – Interested businesses are invited to submit project proposals that focus on inclusive fashion.

DIGITAL VOTING – Internal Tommy Hilfiger associates and selected consumer judges digitally review applicants to take a top selection of 50 applications through to the Boot Camp.

THE BOOT CAMP – During a three-day process, 25 Tommy Hilfiger experts and 15 INSEAD alumni come together virtually to narrow the best 200 applications down to the top six using a rigorous seven-filter process.

DESIGN SPRINT – In partnership with OneUp, the six finalists are invited to attend a digital intensive impact venture design thinking accelerator. The finalists work with a team of designers and Tommy Hilfiger experts to bring a solution to their biggest business challenge.

FINAL EVENT – A prestigious jury panel selects winners to receive the prize fund of €200,000. An additional €15,000 is awarded to the finalist who wins the “Audience Favorite Vote.” The winners also receive a year-long mentorship with Tommy Hilfiger’s experts, as well as a place in the INSEAD Social Entrepreneurship Program (ISEP).

Benefits for the Winners

A prestigious jury panel – including Mr. Tommy Hilfiger – selects winners to receive the prize fund of €200,000. An additional €15,000 is awarded to the finalist who wins the “Audience Favorite Vote”. The winners also receive a year-long mentorship with Tommy Hilfiger and INSEAD experts, as well as a place in the INSEAD Social Entrepreneurship Program (ISEP).