SUM | Softlanding Program

We are an engine for the creation of new businesses with a culture of innovation!

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through the Softlanding Program, we have supported over 90 companies in the last 5 years, to reach the Mexican market from different Latin American countries, adapting solutions for each one according to their target, market, and progress. Opening new national and international markets and international markets is a costly task that requires an investment of time and resources.

The Soft Landing program of Startup Mexico in Mexico optimizes your investment to achieve launching to new markets quickly.

The program runs in 20 different cities and countries, check below for more information!

Overview

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June 30, 2022
OrganizerStartup Mexico
Website Visit website
Targets Mexico
Sectors Sector agnostic

Who are we?

Startup Mexico is the leading organization in Mexico in promoting innovation, entrepreneurial culture and economic development both locally and internationally. We support promising high-impact startups by providing them:

Our proven methodology allows each company to operate efficiently and effectively to improve its probability of success.

What we offer?

  • Integral campuses.
  • Development programs.
  • National and international events.
  • World-class mentoring network.
  • Contacts and networking.
  • Bootcamps, workshops, conferences.
  • Diplomas, Softlanding, Crosslanding.
  • Economic support and investment funds.
  • Innovation Tours around the world.

Cities & Countries

This is the list of chapters that we are currently running with a partner network of more than 30 regional partners around the globe.
You can click on each chapter to view details about the chapter:

SUM BogotáSUM CaliSUM CDMX
SUM ChileSUM Costa RicaSUM Ecuador
SUM GuatemalaSUM IndiaSUM Isla Curaçao
Sum MadridSUM MedellínSUM Milano – Italia
SUM PanamáSUM PerúSUM Portugal
SUM República DominicanaSUM São PauloSUM Uruguay
SUM ValenciaSUM Venezuela
 
 
 
 

Go Market

Once we have a clear idea of the segment, we help the startup to create a lead generation strategy to have at least 20 meetings (approx.) with potential qualified customers.

Value Proposition

  • Products and solutions by segment
  • Pricing strategies by segment

Customers (Market Fit)

  • Relevant customer segmentation in the market.
  • Potential sales by segment.
  • Customer profiles with higher potential value and higher probability of purchase.
  • Main buying levers in each segment.
  • List of potential customers to start prospecting.

Service Model

  • Definition of sales channels according to each segment.
  • Definition of service channels according to each segment.
  • List of main distributors.
  • List of relevant events and expo.
  • List of contacts.

Activity