Nestlé Hatcher Project Uno

NESTLÉ is a market leader in coffee. Our regional NESTLÉ ESAR portfolio caters to a diverse market especially youth with power brands such as NESCAFÉ, NESCAFÉ RICOFFY, STARBUCKS @ Home and NESCAFÉ Dolce Gusto.

The challenge

NESCAFÉ is looking to further engage its youth market by providing digitally-driven solutions that provide customer experiences beyond the product. The purpose of the challenge is to identify start-ups or innovators that have developed a solution that is related to one of the categories or any other digital solution that can help NESCAFÉ better engage its consumers. The solution can be in one or all the following categories: Loyalty/ Rewards Programme, Emerging Technologies, Improve Accessibility and/or, Beyond product Digital Solutions

Loyalty/ Rewards Programs:
Creating a subscription service offering that enables special offers, linking to eRetailers, a reward programme, or a community.

Emerging Technologies:
Offer a different in-store and out-of-store experience by engaging users using various emerging technologies; AI, VR, AR, IoT, and/or 3D Printing with the objective of educating them or improving their customer experience.

Improve Accessibility:
Developing entrepreneurs to bring the NESCAFÉ coffee experience even closer to the customer at Universities, Colleges, Office Parks, small town and townships

Beyond Product Digital Solutions:
In case we missed an opportunity to better our customer experience, school us! Let us know if you have any digital solution you think may add value to our customers.

Selection criteria

The proposed solutions must provide a beyond product experience, add further customer value, provide education, all while being accessible to the consumer.

Successful candidates will be those that are innovative, increase brand engagement amongst youth, have a high degree of certainty of successful integration, are feasible, and have an accretive business model. Among others, the solution should position NESCAFÉ as a leader in the category. Furthermore, consumer adoption and usage over the test period should be quantifiable.

Timelines

• Launch Challenge: 10 Mar – 21 Apr
• Select Finalist: 22 Apr – 06 May
• Select Winner: 10 – 14 May
• Announce Winner: 19 May
• Pilot Commencement Date: 20 May
• Award (Opportunity to Pilot)

The successful start-up/s will receive an opportunity to pilot their solution.