Generation Connect Video Pitch Challenge

Digital innovation challenges that inspire creatives to close the digital divide

Do you have a promising idea to connect the unconnected and close the digital divide?

The world today has 1.8 billion young people between the ages of 10 and 24; almost to 90 per cent of whom live in developing countries. Africa’s population is 1.2 billion. Forty-one per cent of its population is below the age of 15; and 19 per cent are between 15 and 24 years old. Young people — especially girls and young women — in many developed and developing countries face disproportionate exposure to poverty and unemployment.

Internet connection provides opportunities for young people to access education, quality health care and other necessities. Generation Connect, ITU’s youth strategy initiative, aims to improve the lives of young people around the world and ensure meaningful participation of youth as key stakeholders in ITU’s implementation of the 2030 Agenda for Sustainable Development.


Our goals

Generation Connect aims to engage youth globally and encourage their participation as equal partners alongside the leaders of today’s digital change, empowering young people with the skills and opportunities to advance their vision of a connected future. Young voices in the international digital development dialogue should be amplified as we all push to connect the unconnected and bridge the youth digital divide. This challenge also exemplifies ITU’s long-term commitment to provide youth with platforms to participate in ITU’s initiatives.


Challenge eligibility

The Generation Connect Video Pitch Challenge seeks promising and meaningful ideas to connect the unconnected to close the digital divide, highlighting the importance of youth involvement.

  • Young ICT enthusiasts aged between 18 to 30 years are eligible to participate in this challenge.
  • Participants must share their ideas through a story on how ITU can achieve its goals to connect the unconnected and close the digital divide.
  • This story must be conveyed through a video recording no longer than one minute.

Applicant’s video pitch must fit to one of the following categories/topics:

  1. Capacity building: Brings digital skills to society.
  2. Cybersecurity: Offers solutions that promote online safety and security.
  3. Digital inclusion: Empowers people with specific needs; including indigenous peoples, people in rural areas, persons with disabilities, and youth and children.
  4. Climate change and environment: Helps countries mitigate and adapt to the effects of climate change.
  5. Emergency telecommunication: Enhances disaster risk reduction and improves national emergency telecommunications and early warning and monitoring systems.
  6. ICT applications: Enhances citizens’ lives, promoting smart living and improving public service availability.
  7. Regulatory and enabling environment: Enables collaboration for a sound policy, legal and regulatory environment for digital development.
  8. Technology and network development: Enables reliable ICT infrastructure and services for all.
  9. Data and indicators: Facilitates evidence-based data collection and analysis to measure the information society and promote informed decision making.


Steps to apply

  1. Register your solution through the application link and email your application form
  2. Once your submission is received, the overview of your application will be visible on the platform.
  3.  Selection committee will choose will choose winning submissions.
  • Only submissions which are accompanied by the application form (duly completed in English and signed) and are received before 5pm Central Eastern Time on the deadline date mentioned on this website will be considered.
  • Submissions are only possible via email to
  • You will also have to register your idea which is described in your submission at the dedicated link . 

Download the forms before applying.



  1. The top 10 winning submissions will be featured at the Generation Connect Youth Summit.
  2. Their creators will also be invited to participate virtually in the event and join the Generation Connect virtual community.
  3. Standout ideas tobe featured on “International Youth Day” during The Road to Addis.

[1] Outstanding winning submission, or the top three to five winning submissions.


Evaluation criteria

The evaluation criteria below will be used for the selection of the winning proposals. Each criterion has been assigned a percentage weight for scoring.

  • 20% for Originality: the concept must be original.
  • 20% Creativity: the idea must be innovative and unique.
  • 10% Sustainability: the idea must clearly elaborate the ways in which the proposal will be able to continue.
  • 20% Viability: the idea must be realistic and logical.
  • 10% Impact: the idea must fall within the scope of the challenge and have crosscutting impacts.
  • 20% Relevance: the idea must be relevant to the challenge topics.


July 31, 2021
Program dates Aug 16, 2021
Organizer ITU
Website Visit website
Targets Africa
Sectors Creative, media and entertainment, EdTech, HealthTech, ICT