Ethos Capital

An Alternative Advantage

Ethos is widely considered to be the most experienced and successful private equity investment team in South Africa. 

Founded in 1984, Ethos pioneered South African private equity, concluding the first private equity-led acquisitions in the country.

In 2016, Ethos transitioned into a broader investment firm, managing investments in private equity and credit strategies in South Africa and selectively in sub-Saharan Africa.  Furthermore, Ethos also launch Ethos Capital, an investment vehicle listed on the JSE, designed to offer investors long-term capital appreciation by investing in a diversified portfolio of unlisted investments managed by Ethos Private Equity, the largest private equity firm in sub-Saharan Africa.

Ethos seeks to leverage its understanding of the South African and sub-Saharan African markets to target small- to mid-sized companies best positioned to benefit from the region’s unique growth dynamics. As an active investor, Ethos Private Equity has capitalised on its experience of owning businesses across a variety of investment, economic and political cycles to maximise value post-investment and generate superior returns.


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Location 35 Fricker Road, Illovo, Sandton, 2196, South Africa
Targets Kenya, South Africa
Sectors Sector agnostic