Startup traction

Helping young entrepreneurs build traction through experimentation


Startup Traction uses qualitative and quantitative methods to help entrepreneurial teams build experiments for their ventures, so they can test and validate their ideas for market viability. We use Design Thinking and Lean startup  methodologies as the foundations for the development of the tools used in providing the service. We build a support group around the ventures so they get the handholding they need to succeed and also partner with accelerators and incubators who provide a ready avenue for evaluating and investing in these ideas. During the delivery of the modules, we actively orient our ventures towards investor-friendly business models and effectively promote them to increase their attractiveness to the investors we connect them to. Teams also benefit from skills building and personal development programs (such as how to combine pursuit of business ideas with academic work for students) through our partnerships.


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Location Accra, Greater Accra, Ghana
Targets Ghana
Agribusiness, Automotive, Banking, Clean technology, Computer hardware, Computer software, Construction, Consumer durables, Consumer non-durables, Creative, media and entertainment, Diversified services, E-commerce, EdTech, Education, Electronics, Financial services, Food and beverage, Healthcare, HealthTech, Insurance, Internet, Leisure and travel, Manufacturing, Mobile, Real estate, Renewable energy, Retail, Specialty retail, Telecom, Transport and logistics, Utilities, Waste management and recycling, Water, sanitation and hygiene



  • Masschallenge 2016

    by Startup traction

    Masschallenge incubation program in Boston, London, Jerusalem, Mexico City and Geneva

    Past Program
  • MassChallenge

    by Startup traction

    Helping West African startups to attend accelerator program in Boston, USA or London, UK, Israel, Mexico or Switzerland

    Past Program