Critical Distance

Build successful strategies to get attention from international media


Kenya, Nigeria, Seychelles, South Africa, Tanzania, United Republic of, Uganda
Clean technology, Creative, media and entertainment, Electronics, Renewable energy, Telecom

I work with young disruptive teams within organizations to help them shape their strategies to adapt to changes. I work on several levels:

  • I help others to understand current disruptive innovations, relevant to the client’s business. I work specifically in high-tech sectors, renewable energy and media.
  • I lead teams in the development and implementation of innovation strategies
  • I help young disruptive teams design and build their pitch for “demo day”. Because everyday is demo day! That means a lot of listening, shaping and journalistic due diligence on their company story. 
  • I help change a simple pitch into a more effective business narrative that investors understand. Recently asked to apply what I’ve learned with successful startups to the innovation teams within Fortune 500 corporates. 

I’m a “hands on person”, actively writing, scripting, filming, directing and editing when needed. I lead a process until the job is done. I’m always scouting for brilliant collaborators.

I share ideas through selected public speaking, either keynotes or focussed in-company workshops. 

I’ve learned that routine is the enemy of change. 

My portfolio of recent clients includes tech-startups, private corporations, governments, leading broadcasters and enlightened publishers.

What do others say I do well?

  • Trusted troubleshooter – Sometimes you need a trusted person to listen, observe and analyze what’s going on. I’m a good listener.
  • Strategic Thinking – Driving out old ideas and replacing them with practical, hybrid, alternatives.
  • Building powerful open ended narratives with talented teams. Storytelling 2.0 
  • Interim Leadership. Planning, doing, evaluating, curating
  • Translating theory and customer/audience research into practice
  • Inspiring creative people down new paths, even if difficult choices have to be made.
  • Researching, especially confidential competitive analysis