Go-To-Market Strategies for Startups

AWS Startup Garage

About the event

TIME: Please adjust to your relevant time Zone: 3PM – 4:30PM CET (Central European Time)

With changing priorities and new challenges, building a comprehensive go-to-market (GTM) strategy is more important than ever.
With a well-thought-out strategy in place, it can help illuminate your startup and ensure a viable path to market success.

Join this virtual AWS Startup Garage event to hear from industry leaders who have successfully defined and acquired their target customers, deployed tactical launch plans, and adapted to challenging situations.

What you will learn:

  • How to sense-check your buyer persona and ensure you’re targeting the right audience
  • The importance of strategic partnerships and how to find them
  • Best practices for setting a pricing strategy and retaining customers
  • Tips for dealing with hyper-growth and international expansion

This event is part of the AWS Garage which provides startups with support and resources in tackling both technical and business challenges. The Garage creates an environment where startups can learn from startup experts and their peers as part of the AWS for Startups community.

Who should attend

Startup founders and business leaders responsible for growth, marketing, sales, customer acquisition, expansion, and product.


TIME: Please adjust to your relevant time Zone: 3PM – 4:30PM CET (Central European Time)

3:00PM – 3:30PM

Reach 260,000 customers where they want to buy with AWS Marketplace

Patrick Ludwig, Senior Category Manager, AWS Marketplace

Software Vendors can reach more than 260,000 active AWS Marketplace customers, who benefit from easy deployment and simplified billing for products purchased in AWS Marketplace. In this session, you will learn about seller-specific features that make it easy to close transactions, and how to grow your business in AWS Marketplace and speed time to revenue.

We will discuss how to publish and update products as part of your feature release process with self-service listings, and review how you can target specific customers with special/customized pricing using Seller Private Offers.

3:30PM – 4:30PM

Fireside Chat: Perfecting the Action Plan: Best Practices & Common Mistakes

Julian Sametinger, Partner Development Manager, AWS and Caz Dunlop, Director of Channels and Alliances, Cutover 

Crafting a successful Go-to-Market strategy can make or break your business.

Having the right understanding of your unique value proposition and the changing needs of the customer you’re targeting are keys to success. Tune in to this Fireside Chat where Cutover, the leader in work orchestration and observability and a member of the AWS Partner Network, discusses the importance of strategic partnerships and where to find them and shares tips for engaging with your buyer persona.



Jun 30, 2020: 3:00 - 16:30
OrganizerAWS Activate
Website Visit website
Location Online
Targets Africa
Sectors Sector agnostic


  • Derrick Kotze
    Derrick Kotze
    Startup & VC Business Development - Africa
    Map pin
    Dubai, United Arab Emirates