Yotpo Grow Acceleration Program 2022

Accelerates the growth of small black-owned brands on Shopify through free access to Yotpo products, workshops, marketing opportunities, and customer support.

As the champion for the brands of tomorrow, Yotpo has long supported the types of brands that we want to see succeed. They’re scrappy disruptors, able challengers, and upstart brands that take risks — the ones that will do everything they can to provide value to the customers they serve.

But sometimes, the moment calls for something more. That’s why we started Yotpo Grow, a brand incubator program designed to partner with small businesses that are underrepresented in the eCommerce space. This first class of the Yotpo Grow program will support Black-owned brands. In each new class, the spotlight will change.

The idea for Yotpo Grow came from conversations we were having within Yotpo about new ways we can engage with the world around us, while capitalizing on our strengths as a company. With plenty of empty statements circulating from big brands, we wanted to create something actionable and personal.

Yotpo Grow is the result of that. In addition to bringing about broader change, we also want to make our industry more equitable, for the benefit of the entire marketplace.

About the Program

• What Yotpo Grow offers, first and foremost, is community. That includes personalized events, forums, and a network of brands and mentors as the ranks of our incubator grow.
• Yotpo knowledge is something that we’ve honed over the course of a decade to the benefit of thousands of customers. For Yotpo Grow, we’re providing a dedicated Customer Success Manager and training to our first class of incubator brands.
• In addition to sharing our wisdom, we’re also making all of our platform tools available to our Yotpo Grow brands for free. This means unparalleled access to the data, insights, and practices that will boost customer loyalty and revenue.

We launched the program in May of 2021, and we’re proud to introduce the six businesses that make up the inaugural class of Yotpo Grow (so you can fall in love with them as much as we have).

FAQ & Eligibility

What platform does my website need to be on?
In order to be eligible for Yotpo Grow, your eCommerce site must be running on the Shopify platform.

How much time do I need to commit to this?
Based on our current class, a couple of hours a month, depending on which products you decide to use. This will be heavier in the beginning during onboarding. The program will last a year, and outside of work with your customer success team, there will be events and workshops on a quarterly basis. We will also conduct quarterly interviews to ensure you’re happy with the program.

Will I have to pay for Yotpo after the program ends?
Our primary goal is to continue to see you growing with Yotpo! After graduating, we’ll work with you on a special rate tailored to your budget and needs.

What are the benefits of the program?
In addition to our free access to Yotpo’s eCommerce marketing platform, brands will also receive ongoing support through a dedicated Customer Support Manager, training and education materials, marketing opportunities, and events.

Will I have free access to all Yotpo products?
Yes! Yotpo Grow brands all have one year of free access to all of our products — Reviews & Ratings, Loyalty & Referrals, Visual UGC, and Yotpo SMSBump.