Village Capital and The Hershey Company are seeking to identify and support the next generation of entrepreneurs increasing access to, and affordability of, nutritious food products locally in Cote D’Ivoire, Ghana, and Nigeria. We invite eligible enterprises to apply for the Village Capital Affordable Nutrition Forum on 21 April 2017, with all expenses paid flights to, and accommodation in Accra, Ghana. Selected enterprises will participate in a day of business development/investment readiness training with industry experts and investors, and have the opportunity to win $15,000.
Affordable Nutrition Forum Problem Statement
West African economies like Ghana, Nigeria, and Côte d’Ivoire are growing rapidly, yet nutrition for children still lags behind. In Ghana, UNICEF estimates that 57% of children under 5 are anemic, 23% are stunted, and 30,000 children suffer from Severe Acute Malnutrition annually. This doesn’t just affect children physically – the next generation of entrepreneurs and leaders who are in school now but don’t have the right nutrition have a hard time focusing, contributing to poor results in the classroom. Parents want to invest in their children’s future by making them as ready to learn and grow as possible, but the nutrient-rich foods that fuel that brainpower are often inaccessible or unaffordable.
While the demand for healthier food products is growing across the continent, inefficiencies in supply chain, manufacturing, logistics and distribution make it difficult for healthy food products to reach the right people at the right price.
Entrepreneurs are tackling these problems with solutions to increase efficiency, productivity, and growth across FMCG value chains. These solutions present potential to provide access to affordable, nutritious foods in untapped markets where the highest levels of malnourishment exist.
● Participating in a day of business development/investment readiness training with industry experts and investors,
● All expenses paid flights to, and accommodation in Accra, Ghana, and
● The potential to win $15,000 prize money.
Examples of this type of initiative include ventures that:
● Operate in Ghana, and/or Côte d’Ivoire and/or Nigeria. You may operate in other regions in addition, but for this forum you must be operating in one, or more, of these countries; and/or
● Are increasing efficiency in supply chains and distribution channels through bettera market access, increased price transparency, increased connections to new suppliers, and access to other decision-driving market information; and/or
● Are enhancing insights through tools for value-chain tracking and/or smart logistics; and/or
● Are innovating manufacturing and processing models to make them more efficient, affordable, and reliable; and/or
● Are increasing awareness of and demand for nutritious food products on the customer side through marketing and education.