For over 30 million underserved customers in South Africa, getting access to groceries today mostly is an expensive, time-consuming and burdensome activity.
Yebofresh is a new shopping service that specifically caters to the needs of the low-income (‘township’) population.
We operate through a network of local agents, trained and empowered to collect orders in their local community. Our customers, for whom price and food security comes before lead time, order well up front allowing to keep stock (and waste!) to a minimum and we work directly with leading food suppliers (Pioneer foods, Tiger brands, Unilever) to get the best price.
We deliver straight into the heart of areas where formal retailers don’t venture, turning schools, day care centres, church groups and other ‘community hotspots’ into distribution points.
All of this is driven by and affordable through smart technology and an ‘ultra-light pop-up’ approach.