Weridi Bringing financial inclusivity to africa's Beauty Service Industry

Weridi is a fintech platform for MSMEs in the beauty industry. It helps hair, nail, and beauty salons, and spas manage their business operations. It then applies credit scoring AI-driven algorithms on their transactional data to determine their creditworthiness and connects them to friendly working capital.
The Kenyan beauty and personal care industry has grown by 400% in four years from USD 236 million in 2015 to over USD 900 million in 2019. Euromonitor, an independent provider of strategic market research, puts the value of the hair care industry in Kenya at USD 115 million in 2017 with a steady growth rate of 7% per year. We are looking at tapping on the opportunity this industry avails by not only building a scalable business out of it but also driving impact by formalizing its operations, particularly in the beauty services sector, and directly contributing to its growth through financial inclusion, especially for women-owned micro, small, and medium enterprises.