Team Founded and led by women of color who grew up in underprivileged communities, WeGuava’s journey is one of resilience and determination. CEO Jodi, a former Music Compiler at Heart FM with over 8 years of experience in tech development and startup building, has been relentlessly bootstrapping the company to bring it to its current stage of readiness and success. Co-founder Lea, a former Customer Service Specialist at Amazon with 9+ years of experience as a team-oriented professional, has played a critical role in shaping the business. Our company has been built on the principles of bootstrapping and resourcefulness, managing operations without external capital until now. Supported by an external team that includes Nicholas Eksteen as the accountant and a dedicated group of unpaid sales associates, the team has worked tirelessly to build and grow three platforms. Now, WeGuava is poised and ready to take the next step forward.