VRJmusic Promotion Africa through Music Cultural heritage

Promoting Africa through the essential pillar of development—culture, specifically music—our business empowers African music creators to earn a living from their craft while bridging the gap between artists and local communities across the continent.

Each year, millions of dollars are lost in Africa due to the absence of a unified music platform that connects artists with their audiences. In 2023 alone, the African music industry generated over US$100 million, yet only 2% of that revenue went to key markets like South Africa and Nigeria.

Despite cultural diversity across African countries, the shared challenge remains the lack of a proper streaming platform. This gap prevents the average African music creator from monetising their work effectively while hindering the promotion of African culture globally.

Valuable content, including music and videos worth millions, is lost each year due to the industry’s underdeveloped infrastructure. Our business aims to fill this void.