Turf Mtaani The operating system for matchday in Africa.

Cover image of Turf Mtaani, Sports and wellness venture on VC4A

TURF MTAANI
The Operating System for Matchday in Africa

The Problem
Grassroots sport in Kenya runs on chaos. Teams coordinate on WhatsApp, leagues are managed on spreadsheets, venue bookings happen through calls, and payments are collected in cash. There is no single platform built for how sport actually works in Africa.

The Solution
Turf Mtaani is a multi-actor sports platform connecting everyone on matchday — venue managers list and manage play areas, teams build profiles and join leagues, league organizers run full competitions, and referees receive assignments and submit results. One platform. Four workspaces.

Market
Kenya alone has 12,000+ grassroots teams, 3,000+ sports venues and a $480M sports market — less than 5% of which is digitized. East Africa’s total sports economy is $20B+ growing at 8% annually.

Business Model

KES 500 one-time team registration
KES 2,500/mo venue manager subscription
KES 3,500/mo league organizer subscription
1.5% transaction fee

Sectors Sports and wellness
Location Rungiri, Kenya
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