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Trident Helping South Africans Quit Smoking


Dr Kieran McLeod (Founder, CEO):
– Medical doctor (trained at University of Cape Town) with diploma in emergency care (CMSA) and 5 years of post-graduate clinical experience
– Software developer (built ByeGwaai’s website and mobile app MVP)
– Interested in tech, entrepreneurship

Samantha Filby (Founder, CIO):
– Economist (Masters in Economics from University of Cape Town) specialising in tobacco control research (UCT’s Research Unit on the Economics of Excisable Products)
– Published academic

Stuart McLeod (Advisor):
– Charter Accountant (SA)
– 20+ years experience as managing director, CEO of large FMCG company, sat on multiple boards

Prof Richard van Zyl-Smit (Advisor):
– Pulmonologist at UCT/Groote Schuur
– Lead author of SA tobacco smoking cessation clinical guideline
– Started first public smoking cessation clinic